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Press Release Examples, Templates & Samples
Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to...
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Best Social Media Management Tools & Software
Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers...
View ArticleBest Google and Facebook Ad Alternatives for SMBs
Leveraging paid advertising online is a great way to reach potential customers while they browse through social media, websites, and search results. Facebook and Google Ads are two of the most...
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Buffer vs Hootsuite
Social media is the place to build your brand and drive conversions. The majority of the world’s population has at least one social media account, and most people have several. So, how can your small...
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HubSpot vs Mailchimp
HubSpot and Mailchimp are two of the most popular and powerful email marketing platforms. Both solutions offer a variety of marketing tools and features including campaign automation, audience...
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Hootsuite vs Sprout Social
Social media has become one of the most effective ways to market and sell your products and services whether you are a B2B or B2C business. From viral beauty products on TikTok to innovative tech...
View ArticleWhat is Strategic Marketing?
In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the...
View ArticleBoycotting Etsy? Explore Etsy Alternatives to Create an Independent Shop
Etsy—a leading online marketplace for artists, makers, and other creative retailers—has recently come under fire for its decision to increase its transaction fee from 5 percent to 6.5 percent. The...
View ArticleStarting a Podcast: What Do You Need to Start a Podcast?
Podcasting is a steadily growing medium. According to research by Buzzsprout, the number of podcast listeners increased by 29.5 percent between 2018 and 2021. Podcasts are expected to continue this...
View ArticleMarketing Strategy vs Tactics
Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them...
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